Sorry about the title.. I had to seize the opportunity! THIS IS GOING TO BE LONG(warning):
Wo, so much lighting in less than 24 hours. The only way that it makes sense to structure this blogpost is to separately discuss architectural lighting design and themed design separately:
Themed:
Usually when I go to Disneyland, I pay very little attention to the many assets that create the fairytale, storybook land in which I am always fully immersed. And while often times I find Disneyland boring after four hours of waiting in lines and looking at the same things, I felt that I was completely engaged and interested throughout our Easter field trip's entirety. It was really neat to take a separate, spectator's approach to how Disney is able to create an environment that is completely welcoming, but also themed in various parts. In Disneyland, one of my absolute favorite rides is Pirates of the Caribbean. One asset to this ride is the use of rising water (for lack of a better word) that results because of exploding canons in the huge ship scene. I had never realized this, but I now understand that it is so vital that these explosions are lit, not only to draw attention to the explosion, but to create the war-at-sea atmosphere that the entire movie is based around. In this instance, I notice that themed lighting does aid the designers in conveying an idea and a story.
What I found most interesting on our venture through both parks was the use of color in design. In many attractions, I could understand why certain colors were used: in Cars Land, the use of neon signs created a mo-town vibe. In the Animation Studio's main room, the use of color changed depending on the story being told: I noticed that Tarzan had a ton of greens and blues, while Mulan used many cherry-blossom-like colors. However, Tower of Terror was one exception, as I felt that some of the colors used to light the elevator room made no sense whatsoever to the eery, dusty, industrial feel that the designers were attempting to portray. There were splashes of bright purple that lit parts of walls, and usually purple reminds me of: deep, dark, royal, evil, and not: eery, antique, haunted that I expected. I suppose that if I had one question for the designer of this ride, it would be, WHY the random purples?
Architectual:
So this happened today. It was interesting for me to see South Coast Plaza for the first time, and admire the higher end stores in comparison with the other side of the mall. The main part of South Coast Plaza that obtains the higher end stores (like Tiffany's) had a very sleek, clean, modern but classic, rich feel. The designer definitely contributed to the vibe of 'walking in luxury' by highlighting (for lack of the correct term) the ceiling and creating patterns with smaller circular lights on the ceilings. I felt out of place walking through the halls of this higher end area,because I felt as if it was designed to cater to people who have more money. On the other side of the mall (across the cool lit bridge) I felt instantly comforted and welcomed. I felt that the overall design of this side of the mall was very earthy, organic, and still high end, but more affordable. I believe that the designers did a great job in using colors to add a more relatable approach for people who wouldn't normally feel welcomed in the higher-retail (white, beige) side of the mall. I loved the ceiling lights, with the different, fluctuating shades of blues and purples with gobos that reminded me of earth (butterflies, flowers,)-- more organic designs catered to a more grounded audience (this could also be because of random bird art in the middle of the mall).
Although it was so much lighting crammed in 24 hours, I feel that it was really interesting to see two separate approaches to lighting design that I have always taken for granted (usually I notice more in the theatrical setting, which is so unfair, because lighting design is LITERALLY in everything that we do). When explained the differences between architectural and themed design, Lonnie said something that really stood out to me, "Architectural reflects what you see, or what you want others to see, and themed tells a story." I really meditated on this as I was reflecting on our field trips, and I feel that I can even contribute a little bit to this description. I feel that often times in retail, customers have certain expectations of stores (the vibe that the store gives off, how they will feel walking into the store, how the product makes them feel, etc), and the lighting designer (while also attempting the highlight certain aspects of a store) must find a way to meet these expectations. For instance, when we walked past Bare Minerals, I instantly thought: organic, and polished, because this is how I know Bare Minerals. After looking at the design of the lights and the colors of the wall and how each complimented each other, I felt as if the designer created an environment that was to be expected, and I saw the store in light of what I wanted to feel. In themed lighting, a designer has room for interpretation: there is so much opportunity for a designer to be creative and to pull their audience in, ultimately constructing the environment and the way in which they hope their audience will feel. While the two areas of design can also relate to each other, I find that design is a form of rhetoric: how is the designer going to convey a point, and what tools does he/she use to convey this point? Hm.. more on that later...