We went to a Forever 21 on Thursday night and they were trying on countless items of clothing so I was sitting outside the dressing room for around 30 minutes. While I was waiting, I had to find something to amuse myself so I started to look up. When I saw the lighting, I was actually shocked at how effective it was. I looked at each individual light, and where it was focused and each position was correct in its angle. It was able to illuminate each rack of clothing without making them look flat. The next day we went to the seven floor Macy's...
Once here I was very diappointed at the lighting. For a seven floor store I expected better lighting. To keep your customer in a store, I would hope that the designer would have a more welcoming style than there was. In comparing the two stores I feel like the Forever 21 had better lighting than Macy's even though the actual fixtures were visible in the latter. I think the Macy's spent more money on concealing the fixtures more than they thought of how they would affect the merchandise.
Very interesting comments - when looking at architectural lighting you should still be concerned with the story they are trying to tell about their store but the practicalities also have to enter in - can you see what you are supposed to see :)
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